What kind of brands/businesses can benefit from outdoor advertising?

If you think outdoor advertisingis not for small or medium size businesses, you can not be more wrong. The channels of outdoor publicity might suit various businesses according to their size for sure, but the outdoor medium overall is for everyone and at some point, it becomes almost necessary to make your presence felt there. The scenario for outdoor advertising in India has changed a lot over the years and now it's not as expensive as it used to be, and hence, it has become more accessible and more popular amongst all kinds of businesses and they've been seen getting significantly benefitted by it.

When is the best time for your brand/business to opt for outdoor advertising?

The best time to go for outdoor advertising throughout the year depends on the nature of your brand. Sometimes you need to do it around festive seasons, sometimes away from them, and in some cases, you can do it throughout the year as many brands do. And doing it when your brand has reached a basic level of business is advisable and also the investments for the advertisements should be made wisely depending on your turnover.

Why outdoor advertising is important from a branding point of view?

Outdoor advertising is more important than you think it is for your brand. Here is why your brand needs outdoor advertising.

  • Benefits of outdoor advertisingOutdoor advertising is highly accepted by customers
  • It helps build your brand and spread brand awareness
  • It is fully customizable hence it helps focus on your TG
  • Excellent lead generation
  • Makes effective use of your marketing budget
  • Boosts sales with maximum exposure
  • Helps to gain TG’s trust hence increasing the brand loyalty
  • It is one of the most proven ways of mass targeting

Where should you place your communication while advertising outdoors?

Add: Specific area targeting by putting hoarding in a specific area (Corporate area: corporate hoardings)

It depends on your brand’s personality and your target audience. It can be done in various ways on various different scales so the best way for you to do it is to hire experts who can strategize outdoor advertising for you. One of the biggest considered perks of outdoor media, especially hoardings is that you can put the specific hoarding in the specific area in which the major chunk of your TG is situated. For example, if you want to target corporate people with your hoarding then you can put your hoardings where most of the corporate buildings are located in your city.

Other than your brand personality it also depends on the budget and the prices of outdoor advertising depending on the listed factors.

  • The location of the advertising
  • The type of OOH advertising
  • The size of the billboards
  • The visibility of the hoarding
Which type of Outdoor Advertising would work best for you?

There are various types of outdoor advertising you can choose from for your brand that can make your brand look versatile and impactful to your TG.

Types of outdoor advertising

  • Hoardings, Bridge Panels & Gantries
  • Bus Queue Shelters
  • Pole Kiosks
  • Police Booths
  • Traffic Barricades
  • Petrol Pump Hoardings
  • Railway Station Sites
  • LED/Digital Screens
  • Road Signages
  • Airport Branding
How can you start off and get good deals for outdoor advertising?

If you are interested in doing outdoor advertising for your brand then contacting an advertising agency that has a stronghold and reputation in outdoor advertising would be a great option

Excellent Publicityis associated with more than 5000 outdoor advertising vendors across India and can get you the best deals possible. We keep on updating our costs on regular basis as per the market to get you the most accurate data possible. Contact us to get more details or book your campaign.


Determining the best form of outdoor advertisingdepends on various factors, including the target audience, campaign objectives, and budget. However, some popular and effective options used by advertising agencies for outdoor advertisinginclude billboards, transit advertising, and experiential marketing activations. Billboards offer wide visibility, transit advertising reaches a mobile audience, and experiential marketing creates immersive brand experiences. The choice ultimately depends on the specific goals and strategies of the outdoor advertisingcampaign.

The Benefits of Outdoor Advertisingare as follows:

  • Outdoor Advertising is Accepted by Consumers.
  • Outdoor Advertising Helps to Build Your Brand.
  • Outdoor Advertisements Are Fully Customizable.
  • Consumers Respond to Outdoor Advertisements.
  • Outdoor Advertising Agency Makes Effective Use of Your Marketing Budget, hence it is best to hire an advertising agency to execute campaigns that a brand wishes for.
  • The two types of outdoor advertisingare traditional/out-of-home (OOH) advertisements and digital outdoor advertisements.Traditional OOH advertising involves static formats like billboards, posters, bus shelters, and transit ads. Digital outdoor advertising, on the other hand, utilizes digital screens, LED displays, and interactive technologies to deliver dynamic and targeted advertising content. These two types offer distinct approaches to outdoor advertising, providing opportunities for both static and dynamic messaging in the outdoor environment.

    The outdoor advertising costdepends upon a few important factors like the location (Delhi, Mumbai, Pune, Ahmedabad etc), Size of the advertisement and medium (Billboard, railway ads, digital outdoor ads etc).

    The outdoor advertising cost in Indiacould range anywhere between 10,000 to 50 Lac depending upon the above given parameters.

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